An exclusive report is an announcement that is made to one journalist or publication before it is shared with the broader media. This can be a great way for PR pros to share impactful news and create a sense of exclusivity that makes the announcement more compelling for journalists and their audience.
However, there are a few things to keep in mind when deciding to offer an exclusive. First and foremost, the news needs to warrant an exclusive. It needs to be a big deal, otherwise it’s unlikely that other journalists will want to be involved. It also needs to be a story that is unique and can’t be found anywhere else. This could include things like an insight that comes from a recent interview or information that has been gathered through public records.
Another thing to consider is the impact of an exclusive on your brand’s future relationships with the media. If you offer an exclusive to one journalist and they do not run the story or decide to take it down at the last minute, you are effectively alienating them and making it harder for you to pitch other stories in the future. This is a risky move that should only be done if you are confident in the value of your news and believe that it will be worth the lost opportunity to reach a new audience. CSP publishes a variety of exclusive reports to help convenience retailers stay current with industry trends and opportunities. These reports cover everything from prepared food to fuel sales and store performance.